Hyvä Theme Migration
Optimization has a ceiling. If your store still runs on Luma or a heavy Page Builder frontend, you can tune caching and images all day - the frontend stack itself is the bottleneck. Hyvä removes it.
Get your free audit
What is Hyvä
Hyvä is a Magento 2 frontend built on Tailwind CSS and Alpine.js instead of Magento's default Knockout.js/RequireJS stack. No heavy JavaScript framework, no webpack build step, server-rendered pages. Stores commonly move from failing PageSpeed scores to consistently passing Core Web Vitals - without touching backend infrastructure at all.
Why migrate through ITlab
14 years working exclusively in Magento - including the Luma and Page Builder patterns most stores are actually built on. We know what typically breaks in a Hyvä migration because we've spent over a decade in the code these stores are migrating from.
What the migration involves
A Hyvä migration touches your entire frontend: templates, checkout, custom modules, any Page Builder content. Our general approach: audit what you have, map every custom extension and theme customization against Hyvä compatibility, then rebuild page by page - checkout and product pages first, since that's where speed matters most for conversion.
Typically 4–8 weeks for a standard catalog. Larger stores with extensive customization or a heavily built-out design take longer.
About custom extensions
Most Magento stores run at least a few custom or third-party modules that weren't built with Hyvä in mind. Some already have Hyvä-compatible versions available; others need to be rebuilt for the new frontend. We give you a starting estimate as part of the initial scoping, and refine it once we're in the codebase and can see exactly what each module does - the same way any serious estimate for custom software work gets more accurate once someone actually opens the code.
FAQ
What is Hyvä, in plain terms?
A modern, lightweight Magento frontend that replaces the slow parts of the default theme system. It's the same store, same catalog, same checkout logic - just a fundamentally faster way of rendering it.
Will my store look different after migration?
Hyvä is fully customizable - it's a frontend framework, not a fixed template. Your branding and design decisions carry over; what changes is what's under the hood.
What happens to my custom extensions and Page Builder content?
Some have ready Hyvä-compatible equivalents; others get rebuilt. We assess this in detail once work starts and give you a refined estimate - see "About custom extensions" above.
How long does a migration take?
Typically 4–8 weeks for a standard catalog. Larger, more customized stores take longer - you'll get a specific estimate after initial scoping.
Is Hyvä right for every Magento store?
It's right for almost every store that cares about speed and Core Web Vitals. The exception is stores with very heavy, deeply custom Luma functionality that would need a near-total rebuild regardless of theme - we'll tell you honestly if that's your case.